SDW concept is designed in a way that each year regional audience make close encounter with one particular country or region that has earned its respect on global level by permanently submitting high quality design. In order to get closer to that region or country SDW management puts very special accent to the programme section the Country in Focus. In 2014 we have a pleasure to have France as country in focus.
Among the brightest examples of the leading national design movements today are the groundbreaking accomplishments of contemporary French design. By its historical roots deep in French design education or the social ideals of modernism that became central to the nation’s cultural dialogue, exploring the enormously rich design history of France has proven to be vital for understanding of the social role of the professional industrial designer. Especially, when it comes to public work initiatives and debates about design.
Although driven by aims of functionality, simplicity, and affordability on one hand, on the other hand French design has also set the standards of high quality, luxury and exclusivity, which answers the eternal designer’s question of how to make a perfect balance between these two.
Looking at current French design scene, the SDW team has approached 10 the most distinguished designers and studios that by its production display genuine and up to day image of the country. The programme France Country in Focus on SDW2014 is organized in cooperation with French Embassy and French institute in Skopje.
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