The increased number of local design brands across the region and Europe did not result with the greater use of entire potential of the production companies and did not managed to make any radical changes in terms of innovative products that will catapult new names on the global scene.
The creativity and innovation must be stimulated on a local level by all relevant stakeholders by providing spaces where designers will be given room, technology and materials for experimenting. Especially, the design sector representatives must be given experimental rooms (spaces, materials, technologies and coordination) in order to come up with innovative product solutions. These experimental rooms would challenge designers in creation of prototypes and products for the end users by synthesizing the classic production of good design with the innovation and possibilities of new technologies and science. A region such as Balkan where the natural resources still abound and the same can be processed still for relatively reasonable prices, proper use and reuse of materials and available technologies can lead designers to revolutionary solutions. Economic and design experts consider that now is the right time for the Balkan design scene and production companies to make the right move and position the region as new design and economic destination. This generation, aware of its potential, capacities should be the one to make this positive change.
Therefore, Skopje Design Week dedicates this year programme to promotion of available materials and technologies across the region, which should be seen as a baseline for new product development.