SDW is designed in that way that each year audience and regional participants and corporate sector make close connection with one particular country that has earned its respect on global level by permanently submitting high quality design. This programme section is promoted as country in focus. For the zero edition of SDW the primate is given to Holland, a country which bases its reputation on design and architecture.
For the first edition of Skopje Design Week the organizer has invited predominantly young designers from Holland where most of them are in the beginning of the great international career, but their designs are equivalent in all means with the designs of the most prominent global names in design sector. Country in focus presents novelties (product design, fashion, jewelry and accessories) of group of young and Dutch designers.