It’s a story of a young team trying to change the rules by involving design in a company for industrialproducts. It took Marta Naumovska Grnarova 2 years to develop and reshape the original design idea until she finally succeeded with production and market positioning of her radiators. Her presentation covers the most important aspects in relation Designer – Business company; what sacrifices designer has to make; how far you can go; benefits, etc, all these from very practical point of view.
- Evolution in finding the perfect product;
- Processes in developing and making possible the product to be born and raised;
- Experiences of “motherhood” in the young days of Zavar radiator’s childhood;
- Challenges for mature days: What is the future of our child