UPPA DRUPPA

www.uppadruppa.co.rs

 

Uppa Druppa is, actually, the word apadrapa written in a way which would make an English speaking person pronounce it properly. What it means is not so easy to explain. It’s one of the many words that have entered Serbian through Turkish language and it means something best described as “intentionally carelessly and sloppily dressed”. Older generation uses the word derogatorily but we know better than that.
As unruly as the spelling of the brand is the fashion behind it.
Tanja Aleksić, a fashion designer and a painter has aptly merged the two professions into an already recognizable style. Vintage yet modern looking garments – clothes, shoes, accessories and jewelry – are displayed in equally vintage looking shops where dimmed lights of huge chandeliers make the small space look private and cozy. The collections named Jovanka Broz or Modesty Blaise leave no one indifferent. I casually drop by every now and then to check if there’s something new or if there is a discount and I almost always leave with a little spotty bag: the cheerful little Holstein cow, the symbol of the brand, instantly puts a smile on your face (or on the face of the person who gets the present).
Therefore, a reproachful remark “Gosh, she’s always so apadrapa…!”, would in a “Gosh she is always so Uppa Druppa!” Belgrade version, be quite a compliment.