FURNITURE – A NEW PERSPECTIVE FOR

MACEDONIAN DESIGNERS AND PRODUCERS

In its third year, Skopje Design Week has some great news – a collection of fresh works by Macedonian product designers, developed during a workshop. Although the designers are of different ages, backgrounds and experiences, these designers will be noted as a kind of a generation that made the long awaited breakthrough towards the desired situation – designers and designer collectives that cooperate with production companies and create products intended for markets, not exhibitions.

The design scene on the Balkans is strongly on the rise, especially the area of product design that was previously lagging behind those in other European countries. The emergence of several  design festivals, which became globally renowned  platforms, stimulated and continues to stimulate development of design and production of any kind.

The roads towards the desired outcome are different, but compatible. Belgrade’s Mikser festival has initiated the Ghost Project competition, which later initiated the international design exhibition Young Balkan Designers. The Day D festival in Zagreb is increasingly internationalized, presenting products from around the region. The Skopje Design Week and its many practical workshops are aiming towards raising the product design/industrial design to the quality and quantity of production levels of graphic and fashion design. The awareness of the need of product design, as the main factor increasing the export from the countries is present in the state institutions, too.

The establishment of many design schools in Macedonia, as well as the workshops organized within the informal education and SDW, lead to recognition of the natural need for the designers, to move further from the drawing board and direct their creativity towards the business community, thus creating for both sides individual and social capital.

The international furniture producers know very well that the driving force behing the sales is the product design. Market analyses ,including the niche markets, show that it is beause of the lack of cooperation between Macedonian companies and designers the furniture producers are reduced to just temporary export  their services, instead of beng able to sell finished products with higher value. Lacking their own design and signature, companies can’t sell products on foreign  markets under their label and thus they do not enjoy recognition and brand awarenes on the foreign markets. The situation is so alarming that most of them are not even aware of the features of the domestic market.

The contemporary Macedonian furniture workshop, organized within the PATTERNS project, is a direct response to the aforementioned facts and is a result of the awareness of a design-management structure of the urgent need to create a healthy, organic relation between the design sector and the furniture producers. It is obvious that a starting point for this project is the desire to create products with a market perspective.
These 13 prototypes of Macedonian furniture have that desired perspective. The actual market success of each of the products individually is difficult to forecast, as it depends on the product’s individual qualities, on the consistency of the idea and on communication and marketing skills, but also on the market’s maturity; but what can be said with certainty is that Macedonia now has a product design scene, which was previously non-existant, due to many reasons.

Produced in cooperation with furniture companies Feydom and Damiko, these 13 furniture pieces with our original design are fighting for a future with Macedonian signature, within the market assortment of Macedonian furniture producers, or as established individual brands. 

 

Designers:  Natali Ristovska and Miki Stefanoski, Bojan Ilievski, Nikola Vojnov and Aleksandar Dudeski, Kirce Stojoski, Marija Janceska and Dragan Gavrovski, Biljana Stojanovska, Dejan Spasovic, Tanja Dobrovocka, Agnesa Saracini, Dalibor Vucic, Filip Koneski, Tamara Georgievska, Marija Hristovska.

Mentors:  Filimena Radonjanin and Pieter van der  Vein

Technical support: Sergej Petrovski

Organizer: Public Room, Skopje

Investors: Embassy of the Kingdom of Netherlands, Ministry of Culture of the Republic of Macedonia

Partner organizations: Feydom, Damiko, Zavar Design


 

Biljana Stojanovska
Bojan Ilievski
Dejan Spasovic
Filip Koneski
Kirce Stojoski
Nikola Vojnov and Aleksandar Dudeski
Oop Hoop Stidio
Tanja Dobrovocka
Natali Ristovska and Miki Stefanoski
Agnesa Saracini
Marija Hristovska
Marija Jancevska and Dragan Gavrovski
Tamara Georgieva