OPEN CALL FOR BUSINESS PROTOTYPES WORKSHOP AND PRESENTATION

“BUSINESS PROTOTYPES – EXPANDING ON NEW MARKETS”


Deadline for application 28.09.2013 (12:00)
Format: Interactive workshop
Date: 4 & 5 October, 2013
Time: 10:00 – 16:00
Venue: Kursumli An, Skopje
Mentors:Daniel Hunziker and Mario L. Giudici
Language: English
Number of Participants: Limited to 10
Application: mandatory
Fees: 100 EUR
Please choose one application form:
DOWNLOAD APPLICATION FOR COMPANIES
DOWNLOAD APPLICATION FOR DESIGNERS

Skopje Design Week, ASSOCIES - Human Centered Design, Basel and Switzerland Global Enterprise invite all Macedonian furniture production companies and designers to apply for the one of the most progressive workshop.

ABOUT WORKSHOP

"UK Design Council research shows that every £ 100 a design alert business spends on design increases turnover by £ 225."
(Source: Design for Innovation, http://www.designcouncil.org.uk/Documents/Documents/OurWork/Insight/DesignForInnovation/DesignForInnovation_Dec2011.pdf).

The workshop provides unique mentorship for prosperous furniture production companies. Participants, under supervision of highly experienced mentors, will go through the process of strategic planning, analytical thinking, quickly identifying potential acquisitions, formation of strategic alliances and better targeting of the new market opportunities.
Integrating Design into Business is one of the most effective strategies of company leaders of successful brands. Design activities contribute to both innovation and brand building. Creative thinking is key to growth in contemporary international markets that are highly competitive.
Design integration is a highly collaborative approach involving multifunctional teams. Designers and producers are the "dream team" for successful businesses. This is a proven fact in many industries.

In this workshop participants will:

• Learn new strategies how your business can be more successful by Design.
• Develop unique and profitable business concepts for new markets.
• Practice rapid solution development that safes time and costs.
• Create partnerships with Designers for a sustainable product development chain.
• Find alliances with other companies to enter new markets with joined forces

The outcome of the workshop will be viable business prototypes that can be further developed into profitable business models. Business prototypes are visualized concepts and models that make new business ideas tangible, experiential and communicable.

WHO CAN PARTICIPATE

This workshop matches representatives of the furniture production companies from Macedonia and designers from Macedonia and Switzerland.

Companies – export oriented companies that are interested in new markets and have capacities to formulate and develop a strategy for expansion on a new European markets.
DOWNLOAD APPLICATION FOR COMPANIES

Designers – which are active in the field of furniture design and have previous experience with furniture production companies.
DOWNLOAD APPLICATION FOR DESIGNERS


ABOUT ASSOCIES - Human Centered Design

ASSOCIES is small Swiss Design Consultancy that helps companies from various industries to develop better businesses by applying user research, interaction design and testing for products and services. Their range of experience spans from developing individual digital services to designing complete product suites and to test user experiences for consumer electronics or at point of sales. Human centered design puts people at the core of any business activity and focuses especially on a high level of usability, usefulness, efficiency and effectiveness. A focus that is key for offerings that stand out of the masses. ASSOCIES helped i.E. Swisscom, the leading Swiss Telecom Provider, in their ongoing transformation process from a tech-centered company to a people-centered brand.

INSTRUCTIONS FOR SENDING THE APPLICATION

Please fill in the application form, save it Your name_Your surname.doc or Company name.doc and send it to contact@publicroom.org before 12:00h, 28.09.2013.

CONTACT INFORMATION

For more information you can contact the organizers at contact@publicroom.org
Skopje Design Week
Gorgi Peskov 6, floor 1
1000 Skopje